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Appropriate use of ads on ČT sport channel due to TV ratings of selected sports
Matoušková, Veronika ; Voráček, Josef (advisor) ; Štědroň, Bohumír (referee)
Title: Appropriate use of ads on ČT sport channel due to TV ratings of selected sports Objectives: The objective of the thesis is to suggest the best ads for spectators of football, hockey, biathlon, athletics, tennis and skiing broadcasts. We will also analyse advertising that is used in the broadcasts of these sports. Methods: The theoretical part is based on the analysis of documents. Data used in the practical part was identifield through panel surfy, specifically the panel of television viewers. The data was obtained by peoplemeters. Another method that was used in practical part is observation. We observed what types of ads are applied throughout the broadcast of selected sports. Results: The result of the thesis is to recommend the most favorable commercials for each selected sport regarding the viewing public watching the sport broadcast. The other result is an analysis of current ads and their appropriateness for sports fans of the chosen sports. In the analysis, we found that the most frequent viewers of television broadcasts of selected sports are viewers at the age 60 +. The sport which is the most watched by the female audience is a biathlon. We focus on these categories in the recommendation, for example in fotball broadcast, we recommend advertisements for newspaper, sports magazines...
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Basics of X3D
Praus, Ondřej ; Šedivá, Zuzana (advisor) ; Buchalcevová, Alena (referee)
The goal of this thesis is to create a user manual, describing the format of X3D and its growing potential in the field of information technologies. X3D allows creation of 3D scenes that can be presented on the Internet, or be integrated into applications. The thesis is divided into several thematic units covering creation of scene, its lighting, viewing and adding functionality. First of all tools for viewing and editing of scenes are introduced. The thesis then focuses on creating a simple scene. Topics related to creation of a model, its coloring, texturing and lighting are covered. Several options regarding viewing of a scene are also mentioned. Finally, possible approaches regarding functionality implementation into X3D scenes are described. Theory is often accompanied by illustrative examples of source code along with the resulting renderings.
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